The well-established ‘standard’ model of business out there is to determine the cost of your product/service and the value it holds to your potential consumer and market to them, often aggressively, with the aim to convince your target consumer that they must have what you’ve got. But does it have to be that way?
Lyn Woodland tells her story of what happened when she allowed herself to implement her spiritual principles in her business.
“I first began exploring alternative ways of doing business in the early ’80s, when I was director of the nonprofit Baltimore Center for Attitudinal Healing. The Center reached a financial crisis point where our funds weren’t stretching to meet our needs. As director, I was the head fund-raiser and agonized over the burden of this responsibility: I worked harder and harder to make ends meet; I whined to God about the unfairness of there being insufficient funds for the work that felt like my highest calling; and, because my salary wasn’t getting paid, I panicked and frequently lost sleep worrying.In my clearer moments, I meditated and contemplated on why this was happening. What was the lesson in it? My reflections led me face-to-face with an enormous, and previously overlooked, double standard I held about money. I thought I believed in the principles of attitudinal healing — that everything is love and that giving and receiving are the same — but I lived as though these spiritual principles didn’t apply to the “real” world of finances. In my meditations, I kept getting the message that if I wanted to create more of something, I needed to give it away unconditionally.”
Read the full article in http://edgelife.net/issues/2004/05/woodland.html.
Posted by thealliancenetwork 
